Key Takeaways:

1. Cold Email ≠ LinkedIn DM: The fundamental premise. As stated directly, "Cold Email ≠ LinkedIn DM (even great emails will look bad in DMs)."
2. Brevity and Punchiness: DMs should be short, concise, and feel like a text message. "Got to be punchy and short," advises the pasted text source. The PDF excerpt recommends "3-4 sentences max."
3. Relevance is Paramount: DMs should immediately address the prospect's needs or interests. Lead with value first always. Show what problem you can help your prospect solve right now.
4. Avoid Assumptions and Vague Openings: Generic greetings and assumptions about the recipient's situation should be avoided. Instead, "Start with your best bits. And be more specific."
5. Value Over Self-Promotion: Focus on the "what's in it for them" aspect, not your own accomplishments or features. "Never focus on your features, no one cares about those."
6. Social Proof and Storytelling: To build trust and engagement, incorporate social proof, relevant stories, and case studies. "Add storytelling bits, it’s easier to digest".
7. Gentle Call to Action: Use a soft CTA, like a yes/no question to initiate a conversation. "Yes/No questions that invites you to start a convo. Beautifully done."
8. Personalization Done Right: Personalization should be relevant and meaningful, not just for the sake of personalization. "Never personalize your DMs just for personalization's sake."
9. Show Research: Demonstrate you've done your homework by referencing recent posts or activities. "Show that you’ve done the research. It takes your cold email to another level"

Find that full post here: https://www.linkedin.com/posts/yuriiveremchuk_cold-emails-linkedin-dm-adaptation-activity-7289991301641523200-IBnW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAB93fwBBqpG4EyWpoMTT0FThJ1EDPH5rg8

DISCLAIMER: The BizNexus Roundup podcast features AI hosts whose analysis is based entirely on pattern recognition and reports created by actual human experts. While our hosts can process vast amounts of data, they've never actually closed a deal or sat in a boardroom.

Our discussions draw from publicly available sources and expert insights, but we strongly encourage listeners to consult the original documents and reports referenced in each episode for the complete context and analysis. The AI hosts' market predictions and deal assessments, while data-driven, are no substitute for professional human judgment and due diligence.

For actual M&A advice, please consult qualified human experts and always go to the source materials to get the full story.

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Show Credits

Intro Music Artist: DJ Freedem | Track: Pretty Boy