Main Themes and Ideas:

1. Deliverability is Paramount: The central theme is that landing in the inbox is the most crucial factor for successful email campaigns. As Ruha states, "You can’t get responses if you don’t land in the inbox." A significant portion of success (50%) depends on deliverability.
2. Technical Setup (SPF, DKIM, DMARC): Proper configuration of SPF, DKIM, and DMARC is critical. Ruha emphasizes that "50% of your deliverability success depends on setting up SPF, DKIM, and DMARC." In 2025, tools like Maildoso are suggested to simplify this process, automating setup of technical configurations with "ONE single click" instead of manual configuration.
3. Email List Hygiene: Verifying lead lists is crucial to maintain a bounce rate below 5%. "Verify your lead list before sending a single email." High bounce rates negatively impact deliverability.
4. Text-Only Emails and Simple Signatures: Avoid fancy HTML templates and keep signatures concise. "No fancy HTML templates Plain text emails only...better deliverability looks like 1:1 message don't trigger spam filters." Signatures should include only the sender's name and title, avoiding URLs, domains, phone numbers, photos, or GIFs.
5. Email Warmup: It takes time (2-3 weeks) to warm up a new email account before sending emails to avoid triggering spam filters. "It takes a min. 2-3 weeks before you can use a newly created email account to send a single email."
6. Content Variation (AI & Spintax): Regularly rewrite email sequences (monthly or every 2-4 weeks) and use AI and/or liquid syntax (spintax) to vary the content. "Change copy regularly Rewrite the sequences monthly. And use AI and/or liquid syntax to vary the copies." This prevents sending the same content for too long, which can lead to spam folders.
7. Multiple Email Addresses Per Domain: Use 3-5 email addresses per domain to maintain high deliverability. "Have a pool of email addresses you can plug into sequences upon every new sequence launch and keep deliverability high on each domain."
8. Monitor Deliverability Scores: Regularly check Google and Microsoft inbox scores to ensure emails are not landing in spam. "90% of people are NOT checking this regularly enough and it's KILLING their campaigns."

Find that full post here: 
https://www.linkedin.com/posts/brigittaruha_8-tips-to-land-in-inbox-activity-7284939939417341952-gktO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAB93fwBBqpG4EyWpoMTT0FThJ1EDPH5rg8

DISCLAIMER: The BizNexus Roundup podcast features AI hosts whose analysis is based entirely on pattern recognition and reports created by actual human experts. While our hosts can process vast amounts of data, they've never actually closed a deal or sat in a boardroom.

Our discussions draw from publicly available sources and expert insights, but we strongly encourage listeners to consult the original documents and reports referenced in each episode for the comp

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Intro Music Artist: DJ Freedem | Track: Pretty Boy